The project conducted market research for a global player. It identified 12 current or potential providers of health education and health management material in 4 countries. The material covered the most important chronic diseases. The formats shought were
- Videos and multimedia content,
- Information sheets in electronic format,
- Care plan content
The quality of the material was assessed taking into account
- Evidence of endorsement by national medical and nursing bodies
- Clarity of health education message delivered, i.e. easy to read/view and easy to understand by patients with an “average” education”
- Demonstration that health education and health management content is based on the latest best practice
- User satisfaction indicators
The providers were analysed compared to their strengths, weakness, opportunities and threats and brought in contact with the customer based on an NDA agreement.
